How do you teach people to care for the world? It’s so big, all the freezing showers and dark rooms go unnoticeable and unrewarded, other than mum and dad getting off your back! So we give kids something smaller than the planet to care for, look after Bub the Bulb to care for your world! Turn off your lights and turn down your heating all this care turns into points and makes Bub happier and happier! Compare with families, compete against the world to help change it!

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Bub – D&AD NPOWER Brief

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