I was asked by the Barbour, Hunter, Outdoor fashion distributors to come up with some ideas for a brand revamp. To evolve their brand to bring them more inline with competitors.

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This is the previous site. The grid had to remain but fresh thinking could be applied to the blank canvas. The vector graphics and colour scheme actually contrasted with nature rather than complimenting it. After all this is a site for the countryside enthusiast and should echo their passion.

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A dynamic background that evolves through the seasons. Forever changing just like our countryside

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The brand no longer contrasts with the nature but rather compliments it. Combines customers hobbies with their fashion choices in a design synonymous with nature.

OUTDOOR & COUNTRY

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